The qualities of The USAA Standard that employees are expected to demonstrate include loyalty, service, and trust. Employees are expected to remain loyal to the needs of their customers first and to offer the best support possible. Service is one of USAA’s core values that reminds employees that their service to the customer is of greatest importance. Employees are to be communicating with honesty and to, “Keep my commitments to promised actions”, in order to build trusting relationships with co workers USAA, 2015. Other similar qualities include encouragement, curiosity, innovation, and honesty. The USAA Standard aligns with the relationship based ethical perspective, which assumes that ethical behavior is built and cultivated through high quality and honest communication. But while its exteriors are Old World elegant, interiors are more Wine Country casual.

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5 Review of Related Literature ECONOMICAL SIGNIFICANCE: 1.